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Predatory Thinking - Dave Trott

Predatory Thinking - Dave Trott

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Powerful strategies for how to out-think the competition - from one of the true greats of the advertising world.

Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. 'You're crazy, you'll never out-run a tiger,' says the other explorer. 'I don't have to out-run the tiger,' he replies. 'I just have to out-run you.'

Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve.

Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Socrates and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.

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Binding: Hardback

Number of Pages: 273

Year Published: 2015

Publisher: Pan Macmillan

ISBN: 9780230770669

Please note this book is pre-loved/used. We do our best to select used books that are in fantastic condition, however there may be some defects on the cover or pages.

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