It's a Long Way from Penny Apples - Bill Cullen

Born and bred in the tough inner city slums of Summerhill in Dublin, Bill Cullen was one of fourteen children.

A street seller from the age of six, Bill left school at thirteen to make a living. Dublin in the '40s and '50s was a harsh place, rife with unemployment and poverty, but the Cullens were blessed with the qualities of determination, good humour and an abundance of love. The lessons Bill learnt from his grandmother stood him in good stead as he progressed from selling dolls and cinema tickets on street corners to a job in a Ford card dealership and eventually to head a company with a turnover of more than GBP250 million.

The Bill Cullen story is an account of incredible poverty and deprivation in the Dublin slums. It highlights the frustration of a father and mother feeling their relationship crumble as they fight to give their children a better life. It's a story of courage, joy and happiness.