Humor, Seriously - Jennifer Aaker | Naomi Bagdonas

We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline.

This may seem like no laughing matter. Yet, the research shows that humour and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high.

That's why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world's most hard-driving, blazer-wearing business minds infuse more humour and levity into their work and lives.

In Humor, Seriously, they draw on findings by behavioural scientists, world-class comedians, and inspiring business leaders to reveal how humour works and--more important--how you can use more of it, better.

Aaker and Bagdonas unpack the theory and application of humour: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humour style. They show how to use humour to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive.