{"product_id":"the-formula-how-rogues-geniuses-and-speed-freaks-made-f1-the-worlds-fastest-growing-sport-joshua-robinson-jonathan-clegg","title":"The Formula: How Rogues, Geniuses, and Speed Freaks Made F1 the World's Fastest-Growing Sport - Joshua Robinson | Jonathan Clegg","description":"\u003cp\u003eF1 is now the fastest growing sport in the world; the full story of its unbelievable rise is a riveting saga only hinted at by the likes of \u003ci\u003eDrive to Survive\u003c\/i\u003e. In this book - the first, definitive account of how F1 came to achieve total global fandom - \u003ci\u003eWall Street Journal \u003c\/i\u003ereporters Joshua Robinson and Jonathan Clegg take us inside a world full of racing obsessives, glamorous settings, petrolheads, engineering geniuses, dashing racers and bitter rivalries.\u003c\/p\u003e\n\u003cp\u003eThe story of F1's world dominance is one of near-constant transformation and experimentation. This is a sport where the only way to win championships is to land a series of technical moon shots - and then do it all over again. With fast cars, big money, beautiful people, and glamorous locations from Monaco to Melbourne, \u003ci\u003eThe Formula \u003c\/i\u003etells the full, epic story of the sport. Starting in 1950s Britain, where six years of wartime engineering laid the foundations for a new type of motorcar racing; to the first global star partnership of Senna and Ecclestone; Spygate; Crashgate and its transition into an entertainment juggernaut. Bringing unique insight and access to F1's most storied teams and personalities - from Ferrari to Lewis Hamilton to Christian Horner and Daniel Ricciardo -\u003ci\u003eThe Formula\u003c\/i\u003e offers a riveting portrait of the drivers, corporations, cars, rivalries, and audacious gambles that have shaped the sport for half a century.\u003c\/p\u003e\n\u003cp\u003eThe end result is a high-octane history of how modern F1 racing came to be - the first book to tell the story of the outrageous successes and spectacular crashes that led F1 to this extraordinary yet precarious moment. More than just a sports story, it is the tale of a commercial empire, one built in the 20th century, rendered almost obsolete in the early 21st, and re-emerged world-dominant today; a disrupter that claimed its place in the crowded sports marketplace through cash, personality, and a new understanding of what a sport needs to be in the age of wall-to-wall entertainment.\u003c\/p\u003e","brand":"Book Bubble\/Old School Bookshop","offers":[{"title":"Default Title","offer_id":57438414864764,"sku":null,"price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8930\/2764\/files\/TF-JRJC-01.jpg?v=1789242501","url":"https:\/\/bookbubble.co.uk\/products\/the-formula-how-rogues-geniuses-and-speed-freaks-made-f1-the-worlds-fastest-growing-sport-joshua-robinson-jonathan-clegg","provider":"Book Bubble\/Old School Bookshop","version":"1.0","type":"link"}