{"product_id":"shoe-dog-a-memoir-by-the-creator-of-nike-phil-knight","title":"Shoe Dog: A Memoir by the Creator of NIKE - Phil Knight","description":"\u003cp\u003eIn 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become one of the most ubiquitous and recognisable symbols in the world today.\u003c\/p\u003e\n\u003cp\u003eFor the first time, Phil Knight spells out the complete story behind that success, peeling back the gloss of a global multinational to reveal the pitfalls and glories of founding – and building – Nike. From the almost accidental nature of the company logo to the vast complexities of a leading edge business split around the globe, \u003cem\u003eShoe Dog\u003c\/em\u003e is very much a business bible for the 21st century.\u003c\/p\u003e","brand":"Book Bubble\/Old School Bookshop","offers":[{"title":"Default Title","offer_id":57439866716540,"sku":null,"price":5.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8930\/2764\/files\/SD-PK-01.jpg?v=1789301247","url":"https:\/\/bookbubble.co.uk\/products\/shoe-dog-a-memoir-by-the-creator-of-nike-phil-knight","provider":"Book Bubble\/Old School Bookshop","version":"1.0","type":"link"}