{"product_id":"platform-cynthia-johnson","title":"Platform - Cynthia Johnson","description":"\u003cp\u003e\u003cspan\u003eIn the modern world, influence is everything and personal branding equals influence. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ePlatform\u003c\/span\u003e\u003cspan\u003e is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ePlatform\u003c\/span\u003e\u003cspan\u003e, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. \u003c\/span\u003e\u003c\/p\u003e","brand":"Book Bubble\/Old School Bookshop","offers":[{"title":"Default Title","offer_id":56800674054524,"sku":null,"price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/8930\/2764\/files\/p-cj-01.jpg?v=1779457173","url":"https:\/\/bookbubble.co.uk\/products\/platform-cynthia-johnson","provider":"Book Bubble\/Old School Bookshop","version":"1.0","type":"link"}